{"id":45,"date":"2020-05-06T10:26:15","date_gmt":"2020-05-06T09:26:15","guid":{"rendered":"https:\/\/blog.carlover.co.uk\/?p=45"},"modified":"2021-06-07T16:19:39","modified_gmt":"2021-06-07T16:19:39","slug":"facebook-tips-to-gain-more-enquiries","status":"publish","type":"post","link":"https:\/\/www.autovici.com\/blog\/2020\/05\/06\/facebook-tips-to-gain-more-enquiries\/","title":{"rendered":"Facebook Tips to Gain More Enquiries"},"content":{"rendered":"\n
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With the UK Government announcing a 3-week extension to the lockdown, we\u2019ve created a series of \u201clevel up\u201d articles on ways you can keep busy and prepare for a strong comeback once the motor trade gets back to business. Today we’re talking about Facebook for used car dealerships.<\/p>\n\n\n\n\n\n\n\n

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Episode 3 – FAcebook Tips to Gain More Enquiries<\/strong><\/h2>\n\n\n\n
\"Facebook<\/figure>\n\n\n\n

Has there ever been a better time to review your Facebook presence and connect with more customers? With the ongoing pandemic and lockdown restrictions still in place, we’re seeing an uptake in online activity. Not just on Carlover, but right across the internet.<\/p>\n\n\n\n

So, why not use this to your advantage and implement some simple changes that will up your social media game, build a bigger following and gain more enquiries.<\/p>\n\n\n\n

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#1 Keep it Regular<\/strong><\/h2>\n\n\n\n
\"Post<\/figure>\n\n\n\n

Providing great content for your audience is how you’ll warm new customers, encourage them to engage with you and ultimately make an enquiry. <\/p>\n\n\n\n

Posting regularly plays a major part in achieving this. It will build familiarity with your brand and also trust. Even if they’re not actively looking to purchase a vehicle, you want to position yourself in their minds for when they are. Remember, your audience will quickly forget you exist if you stop engaging with them!<\/p>\n\n\n\n

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#2 Quality Content<\/strong><\/h2>\n\n\n\n
\"Write<\/figure>\n\n\n\n

I don’t know what to post about<\/strong>!<\/p>Everybody…<\/cite><\/blockquote>\n\n\n\n

This is a statement I hear all the time. The fact is, you have more to talk about than you think! The most obvious is all the beautiful cars you have in stock. And what about those extra services you offer such as servicing and repairs?<\/p>\n\n\n\n

Cycle through and use these as your ‘base’ content. You can even go back through older stock that you’ve posted previously and re-post them. Keep in mind that peoples social media memory is relatively short and not everybody will have seen your post the first time. <\/p>\n\n\n\n

Now, you have basic content that can be generated on a regular basis. Easy!<\/p>\n\n\n\n

Also look at how you can improve your photos and introduce video to your posts. These two elements will massively influence the engagement you get from your audience, particularly video. <\/p>\n\n\n\n

Check out our other articles on how to take better photos<\/a> and shoot video on a budget<\/a>. If you haven’t seen these articles you should definitely have a look: –<\/p>\n\n\n\n

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Take Photographs Like a Pro!<\/a><\/blockquote>