Massively underutilised, the Facebook Vehicles Tab is a fantastic way of maximising the exposure of your vehicles to potential used car buyers.
The ‘Vehicles Tab’ is located on your Facebook Page. It allows the advertisement of all your vehicles to your audience. From here, potential buyers can browse your entire stock.
If you’re familiar with how Facebook works, you’ll know how a post will quickly disappear down your audience’s timeline (for which we have a separate solution). However, the vehicles tab allows you to always show a page of your entire stock that can be kept up-to-date automatically using AutoVici.
Let’s have a deeper look at how this works!
An Astonishing Social Media Statistic
In a recent Facebook study, statistics show that buyers will thoroughly research a dealership prior to making an enquiry. This includes research of your website and social media accounts.
According to a Facebook study, 44% of car buyers visit a dealership’s social account when deciding which car to buy. Therefore, it’s important for dealerships to have a social media presence to reach their customers.Facebook
in short, with such a staggering statistic, ask yourself – are you doing everything possible to make a positive first-time impression?
How Do I Setup a Facebook Vehicles Tab?
Our latest integration automatically populates your vehicles directly onto the Vehicles Tab on your Facebook Page. We can even take care of the initial setup for you. Thereafter, you can ensure any visitor to your page can browse your stock with ease.
You can choose to setup and maintain this manually. However, you’ll need to keep your vehicles up-to-date which can be pretty time-consuming. Life is too short for that, right?!
In addition, we can also include a special ‘View Inventory’ button to encourage users to browse the vehicles you have in stock.
Finally, the setup is easy. It normally only takes 30 minutes or less. So if you would like to have a vehicles tab on your used car dealerships’ Facebook Page, get in touch with our team.