The AutoVici Blog

A motoring blog for used car dealerships

CarCliq, ChooseMyCar and ChooseMyFinance – Newly Automated Feeds

If you advertise your vehicles on CarCliq, ChooseMyCar and ChooseMyFinance then we’ve got some good news for you.

We’re excited to share that these are three of the latest automated stock feeds that we are making available via our AutoVici vehicle publishing platform. 

These feeds have been added as part of an ongoing initiative to increase the number of supported feeds that our customers market and advertise their used vehicles on.

We’re expanding our stock feed capabilities, starting with CarCliq, ChooseMyCar and ChooseMyFinance. We’re delighted to make this available to you completely free of charge. Keep your eyes peeled for even more integrations in the coming months!

John Loughrey – Co-founder (Carlover & AutoVici)

Like all our feed integrations, we have made it super simple. Simply request access and we can do the rest. Your feed will be setup with 24 hours. Thereafter, you can simply select the ‘CarCliq, ChooseMyCar and ChooseMyFinance’ feed option when uploading your vehicles.

If you would like to hear more or even experience a demo, please feel free to get in touch with our friendly team. We’re here to help!

SEO: What is it and why is it so important for my business?

At AutoVici we always want to fill our customers in on important factors that can effect how people find their business online. SEO (Search Engine Optimisation) is one of these factors and most dealerships will have heard of it but most may not have an in depth understanding of what is is and why it is so important to their dealership. 

We have put together some information below to help you understand everything you need to know about SEO.

What is SEO?

SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your dealership.

We will detail out below why SEO is really important for your dealership and how important it is that your website moves up through the rankings on search engines.

Why is SEO important?

After the Covid pandemic, the need for SEO rose to an all-time high. As consumers shifted en masse to online, all businesses small and large realised that they need to accelerate the shift of their business to digital.

It is quite clear that currently we are in a new digital age where between 80-90% of consumers now do their research and buying decisions online. For dealerships this now means that peoples first opinion of your business is no longer determined by your forecourt, but is based mostly on your digital presence.

SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter and many businesses know that they need SEO to drive customers to their website, and the benefits they will get from the SEO work being implemented on their behalf.

Most businesses still think glamorous advertising on traditional media like television and radio is the most valuable but in this digital age having your website appearing on page one of Google is one of the most important aspects of driving potential customers to your business. 75% of people never scroll past the first page of Google so having you website there is highly important on driving traffic to your dealership. The more traffic your website receives then the more chance you will get enquiries and therefore the more chance of potential sales.

A recent study shows that the first three organic search ranking positions result in over 50% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all.

Most consumers are not likely to search for your brand or business directly so in order to really start driving your dealership significant inbound enquiries, you need to be ranking for keywords relating to car sales within your area. 

A fantastic tool for checking popular search terms on google in your area is Google Trends. Just type in search terms and the tool will show you interest over time and related keywords.

Our websites are all optimised for SEO and we constantly update our websites and content to keep up with new SEO guidelines. Contact us if you are interested in finding out more about our websites.

We will have a range of articles in future that go into the finer details of actions a dealership can take to stay on top of their SEO.

Automotive Websites – The key features of a car dealer website

In the modern day a website for any type of business is an essential tool to attract attention and built confidence around your products.

Car dealership websites not only need to build confidence in the vehicles for sale but also need to guide the user to enquire and buy a vehicle. As a dealership your website should be at the centre of your marketing effort, but this means nothing if your website is outdated and old, as this is only going to put potential customers off choosing your dealership for their next vehicle purchase.

Below we have listed a number of key features all car dealer websites should have. At AutoVici, we cover all of these key features and much more. If you are interested in having the best car dealer website on the market then click here for more information.

Responsive website design

One of the most important features of any website in current times is responsive design. Approximately 85% of potential clients will visit a car dealer website on their mobile device making it essential that your website functions and is displayed perfectly on all phones and tablets. Not only will this help guide any potential customers through the website across mobile, tablet and desktop devices but Google now actively punishes sites that are not build responsively.  Your ranking on Google can be the difference between a potential customer clicking on your website or a competitors.

Contact Forms

Contact forms are an essential feature of any website enabling potential customers to quickly send an enquiry to your dealership. These forms should be positioned across any areas where a user may want to send you a message. An absolute must is on a vehicle detail page as when a potential customer is researching a vehicle they can quickly and easily send through any questions they may have opening an opportunity for sale.

Contact Phone Number

Potential customers vary in the way they like to contact businesses with regards to their products. Some people like to just lift the phone while others feel more comfortable submitting a form. Either way having both methods on your website are essential to give users the option. Contact phone numbers should be positioned on every page of your website to have the greatest impact.

Location / Address

Having your location on your website is very important as some potential customers like to know were a car dealership is located in reference to were they live. If a potential customer is browsing your website and finds a vehicle they are interested in they may want to visit the dealership to look at the vehicle and take a possible test drive. A full address is essential and we recommend having this on most pages. A map showing the location of your dealership is also important so potential customers can find you.

Opening Times

Another important piece of information to have on your website is opening times. This allows any potential customers to find all the information they need to make the decision on whether to contact or visit your dealership. Once again we recommend having this information on all pages of the website so the potential customer does not need to go looking for this.

Relevant Vehicle Descriptions

Each vehicle displayed on your website should have as much information as possible so any potential customers can determine whether this is a vehicle they may be interested in. The more information a potential customer has then the more likely they are to contact or visit a dealership forecourt to get a proper look at the vehicle.

Well presented vehicle images

Pictures of a vehicle are absolutely key to selling a vehicle to a potential customer. Potential customers will base whether they are interested or not in a dealerships vehicle from the photos they can see on your website. We recommend that a dealership should upload multiple well presented images detailing all angles of a vehicle including internal and external photographs. We recommend that photographs should be clutter free and display only the vehicle being represented. On AutoVici, we are happy to give any advice on how vehicle images should be set up and we allow uploading of unlimited photos per vehicle allowing a dealership to display as many angles of a vehicle as possible. To view more information on taking the best vehicle images click here.

SEO Content

SEO is massively important to allow search engines to find information on your site. To improve search-ability and rankings on search engines it is important to have as much relevant information on your website as possible including your business name, location and services that your dealership provides.

As part of every website we at AutoVici add all relevant tags and keywords to a car dealer website and all meta data required for search engines to find pages throughout the website. We also add as much information as possible to these tags including manufacturers, models, location etc so search engines can pick up your website in search results based of these.

These are just some of the many functions we perform to optimise a websites rankings across all search engines.

Great Car Dealer Websites That Work

Great car dealer websites should be a focal point of your marketing and advertising efforts. Above all, it is the digital representation of your business and shouldn’t be overlooked!

Unfortunately for the automotive industry, it is awash with mass-produced cheap, ineffective websites.

In this article, we’ll look at what you should avoid and how you can transform your digital web presence with the best websites for used car dealers.

Firstly, let’s take a step back and look at what a dealer website is actually for. Although this sounds fairly obvious, many car dealers lose track of a website’s fundamental purpose. In some cases, they see it as a functional necessity rather than a hub for their marketing and advertising.

Read through our quick guide on how to choose the best dealer website that works for you.

Automotive Stock Feeds for Used Car Dealerships

At a time of digital change for the automotive industry, used car dealerships have found themselves integrating with more and more third-party platforms. In other words, this means a surge in the average number of automotive stock feeds required by a dealership.  In short, the day of multiple manual uploads is now behind us!

Subsequently, AutoVici is specially built to solve this problem for our customers.

We boast the most powerful stock publishing platforms in the UK. Our software integrates with the major platforms to save you both time and money. This combined with the easiest-to-use uploader and a quick setup, you can start reducing your uploads immediately.

Social Media for Used Car Dealerships – Making the Most of Your Facebook Page

Welcome back to our blog where we are talking social media for used car dealerships. In this article, we’ll demystify Facebook and give you some simple tips to get your Facebook Page to the next level!

Managed properly, social media is a key pillar of any used car dealerships’ marketing strategy. So, if you’re not keeping up to date on the best practices, you could be missing out on growing your page. In short, you could be losing leads to competitors.

In this series, we’re publishing a series of easy-to-follow articles on how you can up your social media game. As part of this series, we’ll also explore how you can easily utilise Facebook’s advertising platform to generate more leads.

Firstly, let’s get the basics right with our ideal Facebook Page setup for used car dealerships.

New Feature: Vehicle Specs

Our series of January feature releases also includes Vehicle Specs, quality dealership critical data to help our customers make better decisions and operate more efficiently.

From technical data to MOT & Tax, we’re now providing vehicle insights to ensure our customers are advertising accurately and consistently across their advertising spectrum.

This release is part of an initiative that targets our customer’s critical pain-points. In this case, ensuring advertised vehicles contain no unseen surprises, therefore providing peace of mind and reducing potential loss.

For more information or a complete demo of our software, please do not hesitate to contact our team.

Data quality is key, that’s why we’ve invested in bringing you even more quality data to help make better and more efficient decisions in your dealership. This latest release is a demonstration of our commitment to listen to our customers and prioritise what’s important to you.

Dave Henderson – Co-founder (Carlover & AutoVici)