Great car dealer websites should be a focal point of your marketing and advertising efforts. Above all, it is the digital representation of your business and shouldn’t be overlooked!
Unfortunately for the automotive industry, it is awash with mass-produced cheap, ineffective websites.
In this article, we’ll look at what you should avoid and how you can transform your digital web presence with the best websites for used car dealers.
Firstly, let’s take a step back and look at what a dealer website is actually for. Although this sounds fairly obvious, many car dealers lose track of a website’s fundamental purpose. In some cases, they see it as a functional necessity rather than a hub for their marketing and advertising.
Read through our quick guide on how to choose the best dealer website that works for you.
1. Avoid the ‘Big’ Players
Beware of the ‘big’ advertising players! Sometimes, it can be tempting to fall into the price trap. The larger players can offer cheap car dealer websites because you pay them so heavily for their advertising services. But as the saying goes, you get what you pay for.
A cheap, mass produced car dealer website is likely be turned in under an hour. Therefore, it’s been produced with little effort, review or testing. Moreover, you’ll end up with a website that falls far short of your business’ reputation and high standards.
More importantly, prospective car buyers will judge your business based on your website. Therefore, if your website looks old, outdated or unprofessional, then your customers will make this assumption about your dealership and possible leave your site for that of your competitors.
2. Keep Things Moving
When was the last time you updated your car website? Never? O no! Great websites are a never ending process of improvement. Setting up a website and never updating it again isn’t a great strategy, particulary for SEO.
Make sure you take time to review and request amendments over time on your website. To start with, think about updating old content, adding new services, images and contact information to keep things fresh. This will help massively from an SEO point-of-view but also help keep your site fresh looking and up-to-date.
3. SEO is King
Often overlooked in car dealer websites is SEO. What is SEO? Search Engine Optimisation is basically the process of developing your website so it ranks properly on search engines such as Google.
SEO entails a multitude of technical and content based changes on your website to ensure your site performs as it should. It’s a complex process that is worked on over time and can’t be achieved overnight. Therefore, with cheap car dealer websites you’ll not get much in the way of technical SEO opimisation. In fact, you may not get any optimisation at all.
In summary, with a professional car dealer website provider such as AutoVici, we guarantee that your technical SEO, site performance are all completed to the highest standards. Therefore, not only will you have a beautiful website, it will also perform as you would expect. Plus, we always go the extra mile for our customers!
Contact our team today and start your web journey with AutoVici.