Great car dealer websites should be a focal point of your marketing and advertising efforts. Above all, it is the digital representation of your business and shouldn’t be overlooked!
Unfortunately for the automotive industry, it is awash with mass-produced cheap, ineffective websites.
In this article, we’ll look at what you should avoid and how you can transform your digital web presence with the best websites for used car dealers.
Firstly, let’s take a step back and look at what a dealer website is actually for. Although this sounds fairly obvious, many car dealers lose track of a website’s fundamental purpose. In some cases, they see it as a functional necessity rather than a hub for their marketing and advertising.
Read through our quick guide on how to choose the best dealer website that works for you.
At a time of digital change for the automotive industry, used car dealerships have found themselves integrating with more and more third-party platforms. In other words, this means a surge in the average number of automotive stock feeds required by a dealership. In short, the day of multiple manual uploads is now behind us!
Subsequently, AutoVici is specially built to solve this problem for our customers.
We boast the most powerful stock publishing platforms in the UK. Our software integrates with the major platforms to save you both time and money. This combined with the easiest-to-use uploader and a quick setup, you can start reducing your uploads immediately.
Welcome back to our blog where we are talking social media for used car dealerships. In this article, we’ll demystify Facebook and give you some simple tips to get your Facebook Page to the next level!
Managed properly, social media is a key pillar of any used car dealerships’ marketing strategy. So, if you’re not keeping up to date on the best practices, you could be missing out on growing your page. In short, you could be losing leads to competitors.
In this series, we’re publishing a series of easy-to-follow articles on how you can up your social media game. As part of this series, we’ll also explore how you can easily utilise Facebook’s advertising platform to generate more leads.
Firstly, let’s get the basics right with our ideal Facebook Page setup for used car dealerships.
Following on from the success of our previous feature release, VDI history checks, we are pleased to announce that AutoVici now includes CAP valuations & HPI history checks.
As an integral part of a used car dealership’s day-to-day operations, we’ve enabled our customers to streamline their upload and check process. Therefore, saving them both time and money.
We’re kicking off 2022 with a host of new features and enhancements that you’ve been asking for. In this release, we’re extremely pleased to announce that history checks are now available via the AutoVici app.
Our series of January feature releases also includes Vehicle Specs, quality dealership critical data to help our customers make better decisions and operate more efficiently.
From technical data to MOT & Tax, we’re now providing vehicle insights to ensure our customers are advertising accurately and consistently across their advertising spectrum.
This release is part of an initiative that targets our customer’s critical pain-points. In this case, ensuring advertised vehicles contain no unseen surprises, therefore providing peace of mind and reducing potential loss.
For more information or a complete demo of our software, please do not hesitate to contact our team.
Data quality is key, that’s why we’ve invested in bringing you even more quality data to help make better and more efficient decisions in your dealership. This latest release is a demonstration of our commitment to listen to our customers and prioritise what’s important to you.Dave Henderson – Co-founder (Carlover & AutoVici)
Massively underutilised, the Facebook Vehicles Tab is a fantastic way of maximising the exposure of your vehicles to potential used car buyers.
The ‘Vehicles Tab’ is located on your Facebook Page. It allows the advertisement of all your vehicles to your audience. From here, potential buyers can browse your entire stock.
If you’re familiar with how Facebook works, you’ll know how a post will quickly disappear down your audience’s timeline (for which we have a separate solution). However, the vehicles tab allows you to always show a page of your entire stock that can be kept up-to-date automatically using AutoVici.
Let’s have a deeper look at how this works!
In order to encourage dealerships to utilise their Facebook Pages, Instagram accounts and sponsored ads, Facebook has announced that automatic listings via partners will cease as of 13th September 2021.
In a global-wide decision affecting all automotive listing partners, no further uploads will be automated through authorised 3rd parties.
Dealerships can still upload via their personal profiles as before or, as their business page (in certain regions only excluding the UK).
Another delivery day at AutoVici! If you advertise your vehicles on eBay Motors Group (eBay Motors / Gumtree / Motors.co.uk) then we’ve got good news for you!
The addition of these EMG feeds is part of an ongoing initiative to introduce more feeds saving our customers countless hours every week by replacing manual uploads.
We’re continuing to deliver on our initiative to introduce more stock feeds to AutoVici, this time with the eBay Motors Group. We’re excited to continue to make this available completely free of charge for existing EMG and Motors.co.uk customers.David Henderson – Co-founder (Carlover & AutoVici)
If you would like to hear more about this release, our wider product offering, or even see a demo, please feel free to get in touch with our friendly team. We’re here to help!
If you advertise your vehicles on CarGurus and PistonHeads then we’ve got some good news for you.
We’re excited to share that these are two of the latest automated stock feeds that we are making available via our AutoVici vehicle publishing platform.
These feeds have been added as part of an ongoing initiative to increase the number of supported feeds that our customers market and advertise their used vehicles on.
We’re expanding our stock feed capabilities, starting with PistonHeads and CarGurus. We’re delighted to make this available to you completely free of charge. Keep your eyes peeled for even more integrations in the coming months!John Loughrey – Co-founder (Carlover & AutoVici)
Like all our feed integrations, we have made it super simple. Simply request access and we can do the rest. Your feed will be setup with 24 hours. Thereafter, you can simply select the ‘CarGurus / PistonHeads’ feed option when uploading your vehicles.
If you would like to hear more or even experience a demo, please feel free to get in touch with our friendly team. We’re here to help!